World of Coke

I was a lead designer on this proposal and participated in a meeting at the World of Coke where their Design Director, expressed a desire to move toward changing the brand perception of the museum itself.

Reshaping brand perception

I developed a space that used clean design language with minimal lines in contrast with the rest of the museum. The color scheme was intended to create a moment of silence and reflection in a break from the visual and audible noise from the rest of the museum. This creates a focused moment where the brain and senses are in a peaceful and meditative mood.